Medical Society Annual Event Branding and Materials

The Medical Society of the District of Columbia recently had a change of leadership and wanted to focus on freshening up the output of the organization, to better connect with their membership and related parties. I was brought on to modernize the materials for the annual meeting and awards ceremony.

I started by developing a palette for the event that incorporated MSDC’s brand colors, subtle pattern options, and typographic treatments for all materials. The patterns had a weaving strand feel that felt both medical and reflected the columns of the building in which the society does a lot of advocacy work. For typography, I paired a high-contrast serif for headlines that reflects MSDC’s logo with a very clean, friendly font for subtitles and body text.

In building the prospectus, I encouraged MSDC to create sidebar content to break up the body text, draw reader’s eyes around the page, and provide easily-digestible tidbits of information to further entice sponsorship. I created a visual system for the information, including call-out boxes and sidebars, color-coded tiered sponsorship levels, and an attractive application form with fillable fields to remove barriers to completion. A variety of photos from previous years’ events rounded out the prospectus, to give potential sponsors a feel for the atmosphere, as well as photos and information on this year’s venue.

Next I turned my attention to the digital graphics for use on the website, in the newsletter, and across multiple social media platforms. For in-stream content, I used the event branding to its fullest potential, creating brightly-colored and varied graphics with limited text, to catch people’s attention. The headers were unified across the social media platforms and website to create unity.

Project Details

Client Medical Society of the District of Columbia
Project Refresh the materials for the annual meeting and awards ceremony
Elements Event branding system, corporate sponsorship prospectus with fillable fields, social media graphics, program

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