GroundWork Group Informational Sheet
This explanatory sheet for the GroundWork Group needed to target three potential reader groups, as well as give general information about the organization and contact information. I created 3 separate zones targeted towards the three types of readers on the back side of the sheet. I created the color palette and major design elements based on the existing logo and branding. Because the company only had a low-resolution version of the photo block, I created a new one using high-resolution stock photography.
Client GroundWork Group (through PMG Communications)
Elements Document design, informational hierarchy, asset research